DuAmici Media LLC Customer Privacy Policy Statement
Revised and posted: May 23, 2007
The DuAmici Media LLC Customer Privacy Policy is an extension of our commitment to being San Diego County's exclusive online and print resource for healthy living. We aim to produce high quality products and services with the highest regard to integrity in dealing with our customers. This Policy guides how we collect, store and use information about customers and prospects, and it will be periodically assessed against new technologies, business practices and our customers' changing needs.
DuAmici may, from time to time, modify this Policy to reflect legal, technological and other developments. In that event, changes will appear at this location.
Our Policy recognizes personal information such as your name, e-mail address, billing and business information, and "click stream" data that tracks user activity on a Website or online service. We value our relationship with you. We do not share our customers and prospects business or personal information with any third party, and/or for any reason.
DuAmici is committed to using all reasonable efforts to abide by the following Policy statement:
- Collection. Personal information will only be collected to the extent that DuAmici deems reasonably necessary to serve a legitimate business purpose. If you disclose personal information on DuAmici website message boards, forums, blogs or chat areas, that information may be collected and used by third parties without our knowledge and may result in unsolicited communications from third parties. Such activities are beyond the control of DuAmici.
- Notification. Customers and prospects will be notified (usually at the point where personal information is collected) as to the uses DuAmici may make of the personal information collected from them.
- Choice: Opt Out for External Distribution of Personal Information. Customers and prospects will be given the opportunity to refuse permission for External Distribution of their name, address or other Personal information through an Opt Out mechanism. (External Distribution does not include certain limited distributions such as sharing personal information with an entity working on behalf of DuAmici to serve our customers; transfer of personal information in conjunction with the sale or similar transfer of a business unit; or the disclosure of personal information in connection with legal proceedings, investigations of crimes or other wrongdoing. However, sharing personal information with an entity working on behalf of DuAmici is considered an Onward Transfer and will be handled as described below.)
- Security. Appropriate safeguards will be implemented in an effort to ensure the security, integrity and privacy of personal information about our customers and prospects.
- Access: Review and correction. Procedures have been developed through which customers and prospects can, upon request, review and correct the Personal information that has been collected from them by DuAmici. These procedures may not, however, compromise the security, integrity and privacy of either DuAmici' own proprietary databases or databases licensed from third party companies.
- Sensitive Data. The collection and use of Sensitive Data carries with it special obligations and responsibilities in order to maintain the data's security, integrity and privacy. Sensitive Data will not be rented or otherwise made available for External Distribution outside DuAmici (although it may be made available through Onward Transfer as described below). Customers and prospects will be given the opportunity to refuse permission for their Sensitive Data to be distributed outside of the business unit that collected the Sensitive Data through use of an Opt Out mechanism for Internal Distribution within DuAmici.
- Onward Transfer. Whenever DuAmici permits a third party outside of DuAmici to access Personal information through either External Distribution or Onward Transfer, commercially appropriate procedures will be followed to help ensure that the Information is used only for authorized purposes and by authorized persons in a manner consistent with the choices customers and prospects have made under this Policy, and that the security, integrity and privacy of the information is maintained. Please note that our Websites may contain links to other Websites that have their own privacy policies and practices. While DuAmici will employ commercially appropriate procedures to help ensure that your information is only used for authorized purposes as described above, DuAmici cannot make any guarantees with respect to the actions or policies of such third parties.
- Children: Collection and use of information from children in the U.S. under the age of thirteen will be made in compliance with the Children's Online Privacy Act of 1998. Specifically, DuAmici will:
- provide parents or guardians with Notice of our information practices;
- obtain prior verifiable parental or guardian consent for the collection, use, and/or disclosure of Personal information from children;
- provide a parent or guardian, upon request, with the means to review the Personal information collected from his or her child;
- provide a parent or guardian with the opportunity to prevent the further use of Personal information that has already been collected, or the future collection of Personal information, from that child;
- limit collection of Personal information for a child's online participation in a game, prize offer or other activities to Personal information that is reasonably necessary to participate in the activity; and
- establish procedures to protect the confidentiality, security and integrity of the Personal information collected from children.

